Our Product Management & Marketing program equips you with all the foundational knowledge that your require to effectively execute your Product Manager activities in your organization.

This program also prepares you to obtain the NPD Strategy Product Management Specialist certification.

Our syllabus includes the following topics and themes:

• Marketing foundations
• Market segmentation
• Market research
• Product strategies
• Service design and management
• Pricing strategies
• Distribution channels in digital era
• Digital communication

Program level: Basic-Intermediate

Delivery:

• All Private programs (In-Company or virtual) use examples, use cases, exercises and other references of your industry. A preliminary assessment of the situation in your company is included as part of our service to tailoring to your necessities and best use for your audience.
• Online programs are delivered through our NEW Online Academy.